This
year, five teams will represent Canada in the playoffs, which will drum
up millions in economic activity for the country as out of town fans
come in and bars and restaurants fill up. Two years ago, there were also
five Canadian teams in the playoffs, which prompted Moody’s Analytics
to estimate a $100 million Canadian (around $75 million American by the
current exchange rate) boost the country’s economy, provided one of the
teams made the Stanley Cup Final. On a local level, a playoff game
represents around $3 million in economic activity.
The weak Canadian dollar, which has been a bane to teams north of the border,
should also help in drawing more money to local economies from American
fans. The Canadian dollar currently trades for around $0.75 against the
U.S. dollar, which makes ticket prices and traveling expenses much
cheaper than their face value for Americans who decide to hit the road
to watch a game.
This
incentive is important because spending from out-of-towners is what
really propels the economic benefits of hosting playoff games. If a team
misses the playoffs, local fans will largely end up spending the money
they would have spent supporting their team elsewhere in the local
economy anyway.
The
playoffs also have larger implications. Given that all seven of the
Canadian NHL teams missed the playoffs last year, the Canadian economy
grew by just 0.1% in April 2016, with a 3.9% drop in the arts,
entertainment, and recreation sector, according to Statistics Canada,
which is the government’s official static collection agency. Had two or
three teams made the playoffs, as is the norm, growth would have been
around 0.2%. With five teams in the hunt this year, there should be a
measurable positive impact on the economy.
As
a whole, hockey pumps $11 billion into the Canadian economy, according
to a 2015 study commissioned by Scotiabank and Canadian Tire. Of that
total, 31% comes from the NHL and other big hockey events, with another
10% coming from NHL salaries that are brought back home.
The
last time a Canadian team took home the Stanley Cup was in 1993, when
the Montreal Canadiens defeated the Los Angeles Kings. Although the
country has been represented in the Stanley Cup Final four times since
then, it has been 10 years since the last Canadian team made it that
far.
No comments:
Post a Comment